New Bain Research Report Indicates Digital Will Transform Automotive Industry in India

Published by , May 16, 2017 12:13 pm

(  A new report from management consulting firm Bain & Company and Facebook suggests that 70% of India’s automobile sales (which accounts for $40 billion) will be influenced by digital media and technologies by the year 2020. Currently, only $18 billion of India’s current automobile sales are digitally influenced.
Entitled “Changing Gears 2020: How Digital is Transforming the Face of the Automotive Industry,” the joint report addresses how new technologies such as 3D printing, digital engineering, smart sensors, and the Internet of Things will impact India’s automotive industry in the areas of R&D, manufacturing, sales, marketing, and after-sales services.

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